About Pheraas

Planning celebrations, made a little simpler.

Pheraas is a modern platform that brings trusted vendors, stunning venues and expert planners together in one place — so every celebration is planned with clarity, confidence and heart.

2025: Founded In
India: Made In
Maharashtra: & Growing

Our Purpose

Our vision & mission

Our Vision

A world where planning a celebration feels as joyful as the celebration itself.

Our Mission

To connect every host with trusted vendors, venues and planners — without stress.

Shriiram Shivanand

Co-Founder & Director — Strategy, Investments & Strategic Partnerships

How It Started

Building strong foundations for sustainable, scalable growth

A business consultant and strategic advisor with 16+ years of experience across financial analysis, legal and regulatory compliance, tendering, due diligence and commercial advisory in India. At Pheraas, he focuses on investment strategy, investor relations, strategic partnerships, governance and business expansion.

Combining regulatory understanding with strong commercial acumen, he brings a structured approach to evaluating opportunities, mitigating risks and supporting the complex decisions behind Pheraas's expansion across India.

Investment Strategy

Guiding investment strategy, investor relations, and institutional relationships to fuel long-term growth.

Strategic Partnerships

Building relationships with corporates, institutions, and partners to support Pheraas's expansion.

Governance & Compliance

Applying deep regulatory and legal expertise to strengthen governance and risk management.

Business Expansion

Drawing on cross-industry experience across real estate, capital markets, and manufacturing to grow across India.

Navneet Rajput

Founder & CEO, Pheraas

How It Started

Built to transform celebrations into timeless experiences

Pheraas was born from a simple belief — every celebration deserves to be extraordinary. We connect planners, brands, and families with trusted vendors worldwide, making event planning seamless, transparent, and joyful.

We're not just building a platform. We're creating a global community where every celebration becomes a story worth telling.

Global Reach

Access trusted vendors across 40+ cities for local and destination events of every scale.

Trust Built-In

Every vendor is verified, every review is authentic, and every booking is secure.

Events Powered

50K+ celebrations crafted — from intimate gatherings to grand festivals.

Client-First Approach

Your vision leads the way — we simply help bring it to life, flawlessly.

Sonam Rajput

Co-Founder, Pheraas

How It Started

Designing experiences that feel as beautiful as the celebrations they serve

Every great event starts with a vision — and great design brings that vision to life. At Pheraas, we obsess over every pixel, every flow, and every interaction to ensure that planning your celebration feels just as delightful as living it.

We're not just designing screens — we're crafting the emotional journey of event planning. Every tap, every scroll, every moment should feel intuitive, elegant, and made just for you.

UI/UX Excellence

Crafting intuitive, visually stunning interfaces that make event planning feel effortless and enjoyable for every user.

Product Ownership

Driving product vision and strategy to deliver features that truly matter to customers, vendors, and planners alike.

User-Centered Design

Every design decision is rooted in real user needs — through research, feedback, and continuous iteration.

Culturally Inclusive

Designing for diversity — ensuring every culture, tradition, and celebration style feels represented on the platform.

Madhan

CTO, Pheraas

How It Started

Where every event begins rooted in tradition, powered by technology

Pheraas means commitment. Commitment to your event, your standards, and your experience. One platform that unites customers, vendors, venues, and planners — making event planning transparent, intelligent, and effortless.

We're not just listing vendors. We're building a platform where every host finds the right match, planning feels less overwhelming, and every celebration gets the attention it deserves.

AI-Powered Discovery

Smart recommendations that match you with the right vendors and venues based on your event type, style, culture, and budget.

Verified & Secure

Every vendor is verified through a structured pipeline. Every review is authentic. Every payment is secured.

One Platform, Four Personas

Customers plan with confidence. Vendors showcase their craft. Venues manage availability. Planners orchestrate it all.

Celebrating Every Tradition

Named after the sacred pheras that unite two lives, Pheraas is built to honor every culture and every occasion.

Our Team

The Team Behind Pheraas

A passionate collective of designers, developers and strategists united to make every celebration effortless.

Common Questions

You Might Be Wondering

Pheraas is currently live in Nashik, Mumbai, Pune, and Sambhaji Nagar, with new cities being added regularly as we onboard more verified service providers. If your city isn't listed yet, you can still explore our planning tools and AI Planner — vendor listings for your area will roll out soon.